You’d have to be barking mad to not find this dog face watch keyring from Marc by Marc Jacobs completely cute and kitschy. Aside from the fact that it’ll set you back $150 for the privilege of having a little bit of Marc in your life, the way we’d justify it is by telling ourselves it really IS practical (a keychain AND a watch in one, how convenient!) And besides, who are we to resist those sweet puppy dog eyes? You can pick this up from Shopbop.com.

Chase away the winter blues with Start's collection of Miu Miu accessories in delicious pinky peachy coral colours. The key ring is simplicity incarnate and will set you back £39 while the patent alice band is £55. Add some chic to your outfit with the coral and gold-toned belt priced at £99.

Don't you hate that end of the night feeling, when you're a little worse for wear, totter off the night bus only to spend ten minutes fumbling through your bag searching for your keys? Well this could all be a thing of the past with the Diamond Key light, It emits a dazzling beam of light and lets you search through your belongings with ease. It's packaged in a handy leatherette casing, and turns on when it's squeezed. It's $4.99 from Perpetual Kid.
* I would suggest attaching this to your bag rather than your keys, as then you can detach it and search, rather than having them linked together. Kudos to the photographer though, for not reading the brief.
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Introducing Doudou Junior the new bag charm by Christian Lacroix. I have no idea why he is called Doudou but he's kinda cute, don't you think? I'm not sure how to describe him, maybe as a monster? I think it is meant to be for children to attach to their school bag although there is no reason why we couldn't all indulge in a bit of Lacroix! Alternatively, introduce any children in your life to the amazing French designer, it's never to early for fashion. It's £15 fro La Redoute.co.uk.

Avid Bag Lady readers will be aware that I'm slightly obsessed with ridiculous designer keyrings. There was the Missoni teddy bear keyring, the Prada bondage dolls, and who can forget the crocodile skin elephant (which may sound like a confused animal breed but could look after your keys)? Now that it is sale season plenty of this bizarre overpriced designer items are reduced.
This Seahorse keyring (yes I know it may look like a twisted bit of old leather but look for it's artistic quality) is by Mulberry and is reduced in their January sale. It was £49 and is now just £34.
Label-whores pay attention, if you love yourself a bit of Marc Jacobs but can't afford it then Flannels have got a cute leather Marc Jacobs pouch to hang onto your keyring.
It's fully lined and made from gorgeous tan leather and what's more it's reduced to £38.50 making it great for a late Xmas pressie or a treat for yourself. Use it as the most stylish way to store your bus money.

Whilst I can't really justify spending £75 on a keyring even if its Prada I will admit to being tempted by these lovely creations. Similar to the pimped up phone charms, theses bondage bears will dangle deliciously from you bag/keys/hair(?) looking lovely and naughty in their fetish fantasy wear. If you want PVC or leather you can choose from a variety of kinky finishes and costumes.
Related: The ugly Doll keyring from Spoiled Brat I Cute Missoni teddy bear keyringl