Some exciting news today from Radley. In the last couple of years they've really gone from cutesy to cult, maturing into a brand with some exciting accessories up their sleeves. Clearly they're developing a bit of a celebrity following too, with the announcement of their new Brand Ambassador - Laura Bailey.
Laura is a model, writer, contributing editor for British Vogue and Cultural ambassador for the BFC, so she's a fantastic addition to the Radley team.
Laura commented on the move 'I have watched the Radley brand for years and was thrilled when they asked me to be their first brand ambassador. I love that creativity and quality are at the heart of the brand, ensuring that every design has that unique Radley feel customers can't get enough of.'
The brown bag pictured with Laura is particularly gorgeous. Radley is definitely a brand to watch this year.
What do you think of Radley appointing Laura Bailey as their brand ambassador? Let us know in the comments!