ASOS.com are big fans of adding messages to their accessories at the moment. We recently wrote about their printed fans, with messages like 'Call Me' and 'Smile' and 'Air Con', and now I've discovered this floppy summer hat.
The hat is perfect for a trip on the Rivera, not just because of the wide brimmed glamour of the hat, but because of the French-inspired Bon Voyage scribble around the brim.
It's part of ASOS's Collection, which aims to make and break the fashion rules.
Pair with a simple striped top or maxi dress and wedge espadrillos for a relaxed glamour that harks back to the 70s.
With 'Bon Voyage' decorating your hat, it's unlikely that you'll lose it or get it confused with all the other floppy hats you'll see this summer.
You can get the ASOS Bon Voyage Floppy Hat for £20.
What do you think? Is the writing a cute touch?