Elephant dung and Banana Fibre might not be the obvious ingredients for an 'IT bag', but Sting and his wife Trudie Styler are hoping that these materials might be the key to the new shopper bag trend.
The Bag Issue is teaming up with The Big Issue to kick off the new campaign designed to help Indian orphans from Karm Marg (a home for street children based in the outskirts of Delhi.)
Trudie Styler has been the patron of the Mukti charity - which funds the Karm Marg orphanage - for a decade and so was keen to get involved with The Bag Lady. She also guest edited The Big Issue Magazine a couple of weeks ago.
The bags are made by women on low subsistence wages from banana skin fibers and elephant dung and will have a series of articles printed on them by The Big Issue.
The first edition, pictured above, has the Universal Declaration of Human Rights from 1948 printed on it.
You can buy the bags from street vendors, on the Big Issue website and through retailers.