Another newcomer that seems to have been around forever, the Yves Saint Laurent Roady is one of a new generation of streamlined, almost unbranded designer bags whose main appeal lie is in their simplicity. The bag's plainness has led to various customisations and re-workings like the studded Roady, above, but its smooth shape and chunky, clip-on handle make each incarnation instantly recognisable.
Handbag History: Launched in September 2009, the Roady followed in the success of YSL's much-coveted Muse and Muse II, attracting a young and fashion forward customer base. A generously-sized hobo bag made from luxurious nappa leather, it immediately attracted a very strong celebrity customer base. The bag has been making regular appearances on celebrity arms ever since, and is currently one of our most-spotted handbags.
In Our View: YSL's Roady is huge at the moment, thanks in part to a nice bit of product placement in Gossip Girl - a series that as far as we're concerned might as well be called The Daily Handbag - and also due to its simplicity and its plain, utilitarian features. The Roady also emerged at the height of the hobo craze, a practical style that is happily still going strong.
We love the Roady here at The Bag Lady, and see it as a very strong investment purchase that will work well for you on almost any occasion.
Celeb Fans: Penelope Cruz, Mary Kate Olsen, Rachel Bilson, Nicky Hilton, Taylor Momsen, Courtney Cox, Lily Allen, Rosie Huntington-Whitely, Selma Blair, Freida Pinto, Tilda
Swinton, Leighton Meester, Charlize Theron, Kate Beckinsale, Katy Perry, Rihanna and Kylie
Minogue. We could go on...
Get the Look: The Roady is available to buy from £729 for a plain brown nappa leather version at Al Duca Da Osta to the studded suede version, which is £1,493 at MyTheresa.