The day that some shoppers thought would never come has finally arrived: H&M has entered the digital age. The chain's website is officially transactional from today *happy dance*, making it that little bit easier to buy affordable fashion during a slow work day or in the middle of the night.
It may have seemed like a long time coming (okay it was), but now you can shop to your heart's content with the retailer's full women, men and kids fashion, cheap and cheerful bags and accessories lines now available to buy online. There is also video content, a digital magazine, and styling pages where you can compile your own looks. With their latest collections just a click away, their new website tagline "UK will never sleep again" sounds about right. Woo! [Via Catwalk Queen]