We tend to associate Lulu Guinness with red and black more than any other shades, but its more recent items have a new colour focus: super shiny purple. Many of the brand's iconic styles including the Romilly, Eloise and Pollyanna (pictured) have been made over in a deep shade of plum, and we think it rather suits them.
The vintage-inspired Pollyanna has obvious appeal to anyone with a penchant for 50s retro, and is a great everyday bag with a bit of a difference.
Purple Pollyanna: £275 at Lulu Guinness


