We're used to seeing fashionistas chugging bottle after bottle of mineral water at shows, only to discard the plastic packaging when they're done with it, so it's good to see one fashion heavyweight addressing the problem of unnecessary waste.
SIGG bottles are completely reusable aluminium flasks that come in a variety of lovely colours and styles, and by carrying one with you on the go it's easy to lower the environmental cost of throw-away bottles. Jo Wood, T4's Jameela Jamil and Pixie Lott were all spotted at London Fashion Week carrying the bottles, which have a very Dame Viv punk look about them!
For a full range of SIGG bottles, check out the site.
