I can imagine so many different uses for this adorable Anna Lou of London pink purse: makeup bag, coin carrier, pencil case, key holder and so on and so on.
Whatever you decide to use it for, you will have no problems digging it out from the depths of your handbag - that bright pink cannot be missed! - so perhaps designate it to the thing you lose the most at the bottom (for me, that's definitely coins or lip gloss) It's £18 from ASOS.
Related: Shiny Fashion TV: Anna Lou of London | Sydney watch by Anna Lou of London