Cartier partners with celebs to create charity bracelets

Luxury jeweller Cartier is teaming up with the likes of Fergie, Janet Jackson, Good Charlotte and Hilary Duff to create a line of Love Charity bracelets in a range of colours for Love Day, with the proceeds benefiting a variety of causes.

The bracelets are made of silk cord with different colours corresponding to a selected charity, and feature two links - one white and one rose gold. They will retail for $995, with $200 of that price going towards one of the charities selected by each celebrity.

See below the cut for a list of the celebrities, their bracelet colour and charity of choice:

Janet Jackson - grey; bracelet benefits Ovarian Cancer National Alliance
Fergie - orange; bracelet benefits the Peapod Foundation
Good Charlotte - deep green; bracelet benefits Richie-Madden Children's Foundation
Eve - peach; bracelet benefits Transition
Common - khaki; bracelet benefits Common Ground Foundation
Emmy Rossum - pink; bracelet benefits Susan G. Komen for the Cure
Hilary Duff - purple; bracelet benefits Blessings in a Backpack
Ashanti - royal blue; bracelet benefits Boys & Girls Club of America

"Cartier is about selling joy and emotion," Frédéric de Narp, president and chief executive officer of Cartier North America, told WWD. "You can't pretend to sell emotion if you don't care for people. We've raised over $2.24 million with the Love campaign. We need to grow that number."

* Love Day will take place this year on June 19.

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