See by Chloé to launch bag line
The Chloé Paddington is already a world recognisable bag, and the label has gone on to launch a series of almost as popular it-bags including the bay. Now it seems that Chloé's little sister, See by Chloé wants a piece of the action.
See by Chloé is aimed at the 18-30 age group and uses more funky graphics and quirky fabrics. The accessories line launched to buyers in the US today and has been described by Myriam Serrano, manager of accessories for Chloé and See by Chloé, as "It's more playful, young and sporty — more cool."
Prices range from $40 for small leather goods to $700 for a leather handbag.