At first glance this watch looks like something you'd fight your way to the bottom of the Frosties for and a second look doesn't really improve it. Do I start with the day glo orange shade, the aura of plasticky ness or even the rubber cuff design which is certainly not as 'cool' ad they describe it. Add to this that it's Tokyo Flash tricky to read and I have to give it a definite thumbs down. The two bars represent the hours and minutes and there's a numeric display for seconds and days of the week. Wow, look at you, you nerd. It's $135 from Elsewares.
Related: Sydney watch by Anna Lou of London I The Dali watch from Unemployed Philosopher
