US retailer Maurices is offering bag lovers the opportunity to design a bag which will go into production in September. Entitled Project Handbag contestants must send in designs before the 11th of February, Lisa Rhodes, executive vice president and chief merchandising officer for Maurices gave applicants some tips: "Really keep in mind Maurices' target customer. She is a savvy, fashion-conscious gal, twentysomething, living in small towns."
To give you some pointers on the style Rhodes said: "It should be fashionable to wear with jeans or out to dinner, so it fills a fast-paced, fashionable lifestyle. We're looking for it to be under $50."
Style site Fashion Indie will narrow the entries to 10 finalists. From 14th February consumers will be invited to view the final sketches and vote for their favourite at the Maurices website. The winner will be decided on May 7 at a media event in New York.
