Brain bag

I have been desperately racking my brains for some amusing pun involving the word ‘Brain’ but I can’t seem to decide on anything appropriate. I actually am surprised that nobody has done this before, seems a bit obvious. In Science classes when they would take a model of the human body apart and show you the human brain I always thought it was quite cool looking. Jun Takashi has designed the Brain bag for Undercover. It's slightly surreal but sensible at the same time, a very cool statement tote.
[source: Cool Hunting]