Interview with Emma Gordon, handbag designer

Emmagordon

Emma Gordon is one of The Bag Lady's favourite indie designers, with her handbags having graced our pages for well over a year now. We managed to catch up with the busy woman for a couple of minutes to ask her some questions about how she got started, her lovely creations, and what handbag she's lusting after at the moment...

What inspired you to start designing?
I have always loved handbags. I first produced a line of bags for my Degree show (BA Hons Applied Arts) and this gave me a taste for producing pieces on my sewing machine that were purely things that I love but that I could also use.

In the future, where would you like to see your company/designs going?
At the moment, everything is designed and handmade by me – which is something that has definitely been a big selling point so far and that my customers love.  Eventually I would like to have a line manufactured so that I can start to look at stocking department stores and working on a bigger scale. However, I will always produce a range alongside that is purely handmade as this is the aspect I like the most about my business.

What’s been the best thing about creating your company and designing?
The best thing is knowing that there are girls all around the world walking about carrying my bags. It’s lovely to be able to make a business from selling bags that I’ve designed and made myself.

Can you imagine yourself doing anything different, career wise? Would you change anything about your life?
Not at the moment no. There’s more I want to try through my business. It’s been a success so far and things seem to be getting better and better so my only plans are to carry on and see where this takes me.

What are your favourite fellow designers who you can’t help but indulge in?
I love the jewellery made by Madam Fancy Pants, a New Zealand-based designer. I’ve also come across a quirky label called Lochers recently, who produce gorgeous tops embroidered with a mix of sweet flowers, quirky phrases and swear words! Favourite designer label is Moschino Cheap and Chic – I love that their smart tailoring is teamed with a cute sense of humour.

Who is your style guru or muse? Do you ever envision someone in particular sporting your designs?
I love looking at old pictures of Audrey and Marilyn – they were both so stylish but still had a quirky look to them, which I really admire. Present day, it would have to be Dita Von Teese who is always immaculately styled and dressed but always manages to show her personality through her clothes and accessories.

Where do you shop? What are your favourite high street/mall haunts?
Topshop is definitely my favourite!  They do great everything - jeans, shoes, coats and basics. I also love the way they copy the trends in a really wearable way, but still allowing you to look unique. I also love Post Mistress for their glamorous shoes and Primark for excellent bargains.

What are your favourite magazines or websites?
My favourite magazine is Vogue for inspiration and for all the gorgeous clothes and accessories in their beautifully styled shoots. Also, I love looking at the lovely wallpapers, fabrics and flowers in Elle Decoration and finally Grazia for its great mix of great fashion and of course celebrity gossip!

What are your current fashion obsessions?
I’ve had the same obsession for a few years now, which is for ballet shoes. I have loads of pairs in different colours and fabrics and they are perfect for me as I’m quite tall – so they are practical as well as glam! Also, can’t get enough of skinny jeans and smock tops.

What do you love and hate the most about working in the fashion industry?
I love the fact I have to be creative everyday as a job! I love that reading fashion magazines and keeping up with the trends is part of my work rather than just a hobby. I haven’t found any down sides yet!

What is your dream handbag?
My dream handbag is the 'Ramona' bag by Jimmy Choo – it’s so luxurious and made from such beautiful leather. But at over £1000 it's definitely a dream!

Where did you get your handbag, and what do you normally carry around with you?
My favourite handbag is my pink 'Blake' handbag by Marc Jacobs. Handbags and purses are the only fashion items I splurge on and I only buy classic shapes so that they last me a few years! I always carry round a magazine (to read on the bus), my Oyster card, lip-salve, mobile phone, patent red Miu-Miu purse and lots of things-to-do lists! In the evening I use my own clutch bags, my favourite at the moment is the satin Coco turquoise clutch from the new Summer 07 range.

What is your favourite outfit, where’d you get the pieces from, and how much did they cost?
I recently bought a gorgeous mustard yellow chiffon frilly dress from a shop in Covent Garden called M.Butterfly, which was £35. In the day I wear it with my skinny, light grey jeans (Topshop, £40) and black UGG boots. In the evening I wear it with black opaque tights and black patent ballet pumps (£45, French Sole).

What’s that one piece of jewellery or handbag that is your greatest find ever, and always attracts comments?
I bought a lovely necklace with a large but delicate looking black, diamante bow shaped pendant. It was from a tiny little jewellery shop in New York – it’s very unique and I’ve never seen a similar one. It matches loads of outfits and I always get asked where it’s from.

Related: SS07 range from Emma Gordon | 2006 collection | AW06/07 collection 

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