Pretty fly for a French guy

There's something quite ironic about a brand like Celine - who are as French as smelly cheese and Vanessa Paradis - deciding to name one of their bags 'Superfly'. Are they trying to get the hip-hop crowd to buy their beautiful leather bags? At $1,650 it's definitely in their price range, but would probably look better on the shoulder of a slightly boho fashionista than a bling bling babe. And when I say 'slightly boho fashionista' I mean 'me'. Just thought I'd clarify...